History of Rainbow Tourism Group
RTG was formed in 1992 as part of the Government’s commercialization programme. This dynamic and visionary company rose within six years from three hotels units and a tour operator company in 1992, to become Zimbabwe’s second largest hospitality chain by 1998.
Incorporated in 1991 as Zimbabwe Tourism Investments Group (Private) Limited (ZTTG) (Registration Number 4880/91), the Group assumed control of the commercial business and assets of the Zimbabwe Tourism Investments Group, as a parastatal, then responsible for the promotion of tourism in the country.
In 1994, the ZITG was renamed Rainbow Tourism Group (Private) Limited, and entire entity became a public company and listed on the Zimbabwe Stock Exchange on 01 November 1999 after the Government offered 70% shareholding to institutional investors, employees and members of the public. Today, RTG owns quality business units, establishing itself as the fastest growing company in Zimbabwe’s tourism industry. It has successfully positioned itself as a leader in offering Zimbabwean cultural hospitality. In order to remain competitive, the Group has adopted a branding strategy so as to ensure a close and sustainable relationship between the brands and their customers.
Current Ownership of Rainbow Tourism Group
In 2009 RTG adopted an intgration of Breakthrough Technology, Ubuntu and Servant Leadership (based on the Values, Destiny, Cause and Calling concepts) as a philosophical framework for its operations.
RTG's Destiny
To exude love for African hospitality
RTG's Calling
To commit teams to serve with integrity
RTG's Core Values
COMMITMENT
Having the courage to engage in innovation inspired by a vision to attain success and greatness.
TEAMWORK
A professional work ethic underpinned by accountability, trust and transparency
RESPECT
Honoring win-win relationships grounded in the virtues of listening, truthfulness and lifelong learning
LOVE
The passion to work on uplifting our self esteem to achieve personal groeth and a customer service orientation